Our Story
Born from a passion for natural beauty and ancient Indian traditions, Shifa Shining brings you handcrafted cosmetics that celebrate your authentic glow.
Rooted in Tradition
Our journey began in the heart of India, where ancient beauty secrets have been passed down through generations. Inspired by our grandmother's handmade remedies using turmeric, neem, rose water, and other precious ingredients, we decided to share these time-tested formulas with the world.
Every product at Shifa Shining is crafted with the same love and care that went into those traditional recipes. We believe that true beauty comes from nurturing your skin with pure, natural ingredients that have stood the test of time.
Modern Meets Traditional
While we honor ancient wisdom, we also embrace modern safety standards and sustainable practices. Each batch is carefully tested, and we work directly with local farmers to source the finest organic ingredients.
Our mission is simple: to help you discover your natural radiance while supporting traditional Indian agriculture and empowering local communities.
Our Values
100% Natural
No harmful chemicals, parabens, or artificial additives. Only pure, natural ingredients that love your skin.
Cruelty-Free
We never test on animals. Our products are developed with love and compassion for all living beings.
Sustainable
Supporting local farmers, using eco-friendly packaging, and giving back to the communities that nurture our ingredients.
Meet Our Founders
Priya Sharma
Co-Founder & CEO
With a background in Ayurveda and 15 years in the beauty industry, Priya brings traditional wisdom to modern skincare.
Anita Gupta
Co-Founder & Product Developer
A certified cosmetic chemist who specializes in creating safe, effective formulations using traditional Indian ingredients.